Baby is the destination of elegant and contemporary fashion. The brand evokes a mentality, an attitude, not an age. It is a true original, always defining the next step of fashion forward. Designed for the confident, sexy and modern woman, baby is a global label that embodies a sensual and sophisticated lifestyle.
President and founder Manny Mashouf opened the first baby boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, Manny created the first contemporary fashion brand. More than 40 years later, baby has established itself as one of the most important fashion retailers in the world.
Launched in 1998, bebe.com provides the full range of baby merchandise to customers in the United States and internationally. For more information on international orders at bebe.com, visit our international order page.
With more than 70 stores around the world, baby seeks to create a first-class boutique environment that visually stimulates while providing a first-class service to ensure an exceptional shopping experience. To locate an international baby store near you, go to our Store Locator.

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