Assuming that if the film was strong enough to protect the blades of a multimillion-dollar helicopter, it was strong enough to protect personal screens from audio devices, ZAGG's InvisibleShield made its debut by protecting the device from most popular audio of the moment: the Apple iPod. The news spread so quickly that ZAGG could not meet the demand and requested the help of a local youth group to help reduce and send InvisibleShields to thousands of people across the country. Over time, the demand grew so much that ZAGG started selling InvisibleShield all over the world, building a solid and best-in-class distribution. In a few years, ZAGG went from being an unpretentious workshop in the backyard to becoming an industry leader.
While InvisibleShield was established as the best-selling screen protection, ZAGG wanted to look for ways not only to protect mobile devices, but also to improve them. In 2010, ZAGG pioneered Bluetooth-enabled tablet keyboards, allowing consumers the option of using their tablet as a PC. Since then, ZAGG continues to lead the way in keyboard design by introducing innovative innovations, such as intuitive channel tablet support, island style keys and special function keys. These advances were so beneficial that they have now become industry standards. In March 2015,
ZAGG introduced the first folding pocket keyboard for smartphones.
The next natural progression for ZAGG was to expand its focus to other categories by offering a complete line of mobile accessories for its customers to have everything they need, from screen protection to power and audio.

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